Shark Tank · Season 8
Shark Tank's
Biggest Mistake
Every Shark passed on a one-ingredient superfood. Ten years
and 200 million tablets later, it's in the daily routine of
cardiologists, keto researchers and a NASA aquanaut.
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0:52
See What They Passed On
One ingredient. Forty nutrients. From $65.
4.8 · 9,000+ verified reviews
200M+ tablets sold
Third-party tested
HSA / FSA eligible
They said nobody would swallow
algae. Here's the receipt.
200M+
tablets sold
10 yrs
still one ingredient
#1
algae tablet brand worldwide
What they missed
They were judging a tablet. They
should have been reading the label.
should have been reading the label.
In the tank, ENERGYbits was a hard sell. Green tablets. No flavor. No gimmick. A founder who would not stop talking about chlorophyll. The Sharks did what most people do in the supplement aisle — they looked at the front of the bag
and made a call.
Turn it over and the argument changes. Ten years on, that's the part the market finally caught up to. Not the energy claim. The ingredient list.
Ingredients
Spirulina.
That's the whole list.
No fillers. No binders. No "proprietary blend." One organism, grown in fresh water and pressed into a tablet — nothing else.
One line vs. forty
One line versus forty.
The greens powder in your cupboard has an ingredient list you have
never finished reading. This one you can read in a second.
never finished reading. This one you can read in a second.
pack
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ENERGYbits
1 ingredient
Ingredients: 100% organic spirulina.
jar
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Typical greens powder
Ingredients (partial)
Organic pea protein, spirulina, chlorella, matcha, wheatgrass, barley grass, alfalfa,
spinach, broccoli, natural flavors, stevia leaf extract, inulin, ashwagandha, probiotic
blend, digestive enzymes, "proprietary greens blend," silica…
spinach, broccoli, natural flavors, stevia leaf extract, inulin, ashwagandha, probiotic
blend, digestive enzymes, "proprietary greens blend," silica…
Zero sugar. Zero fillers. Zero things you'd have to look up.
Read the Full Label
What's actually in it
One ingredient. Forty nutrients.
64%
protein by weight — 3× more than steak
40
vitamins, minerals & phytonutrients per tablet
1
calorie. Zero sugar, zero carbs.
Why spirulina is different
Spirulina is a blue-green algae that predates every plant on Earth. Its soft cell
wall means your body doesn't have to break anything down first — no digestion
bottleneck, which is why it works in tablet form without processing.
wall means your body doesn't have to break anything down first — no digestion
bottleneck, which is why it works in tablet form without processing.
Grown, not manufactured
Farmed in controlled fresh water, harvested, pressed. Every batch is third-party
tested for heavy metals and purity in an FDA-registered facility. Nothing is added
at any point in that sequence.
tested for heavy metals and purity in an FDA-registered facility. Nothing is added
at any point in that sequence.
The AM / PM system
Two algae. Two jobs.
AM
ENERGYbits · Spirulina
Energy and focus, without caffeine. Take it in the morning or before
training. No jitters, no crash — there's no stimulant in it to crash from.
training. No jitters, no crash — there's no stimulant in it to crash from.
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PM
RECOVERYbits · Chlorella
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Recovery, detox and gut support. Chlorella's cracked cell wall binds and
carries out what spirulina cannot. Take it in the evening or before bed.
carries out what spirulina cannot. Take it in the evening or before bed.
Most people run both.
Spirulina in the morning for output. Chlorella at night for repair. The two algae do opposite jobs —
which is why the people who've been doing this longest take both.
which is why the people who've been doing this longest take both.
Get the AM/PM Bundle
How to take it
Yes, it's ten tablets. Here's
why that's not a problem.
why that's not a problem.
These aren't pills — they're food, pressed small. A tablet is 250mg, roughly the
size of a peppercorn, and the serving is one gram of algae. Ten go down in one
mouthful with water, the way you'd take a handful of nuts.
size of a peppercorn, and the serving is one gram of algae. Ten go down in one
mouthful with water, the way you'd take a handful of nuts.
1
Swallow
10+ tablets with water. Or chew them. Or
drop them in a smoothie.
drop them in a smoothie.
2
Time it
ENERGYbits in the morning. RECOVERYbits
at night.
at night.
3
Repeat
One large bag is roughly three months at
ten a day.
ten a day.
Drop founder portrait — Catharine Arnston
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Founder
She didn't go on Shark
Tank to sell a supplement.
Tank to sell a supplement.
In 2010 Catharine Arnston's sister was diagnosed with breast cancer. Her
oncologist recommended an alkaline diet. Catharine, then twenty-five years
into a corporate career, started researching what the most nutrient-dense food
on Earth actually was. The answer was algae — which almost nobody outside
Asia was eating. She left her career and started ENERGYbits.
oncologist recommended an alkaline diet. Catharine, then twenty-five years
into a corporate career, started researching what the most nutrient-dense food
on Earth actually was. The answer was algae — which almost nobody outside
Asia was eating. She left her career and started ENERGYbits.
Six years later she walked into the tank with a product nobody understood and
left without a deal. She kept going anyway. Today ENERGYbits is the largest
premium algae tablet company in the United States.
left without a deal. She kept going anyway. Today ENERGYbits is the largest
premium algae tablet company in the United States.
Her sister is still cancer-free.
Expert wall
The Sharks passed. These people didn't.
Dr
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Dr. Joel Kahn, MD
Cardiologist
"[Approved quote — pull
verbatim from press kit.]"
verbatim from press kit.]"
Dr
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Dr. Dominic D'Agostino
PhD · NASA NEEMO 22
"[Approved quote — pull
verbatim from press kit.]"
verbatim from press kit.]"
Dr
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Dr. Will Cole
Functional medicine
"[Approved quote — pull
verbatim from press kit.]"
verbatim from press kit.]"
Dr
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Dr. Lori Shemek, PhD
Nutritionist
"[Approved quote — pull
verbatim from press kit.]"
verbatim from press kit.]"
Try What They Recommend
Customer proof
200 million tablets. Here's what
happened after the first ten.
happened after the first ten.
(9,200)
from verified reviews
"Yeah, it's ten tablets — but they're tiny and go
down in one gulp with water. Total non-issue
after day one."
down in one gulp with water. Total non-issue
after day one."
— on the tablet count
"Barely any taste swallowed with water — mild,
a little like dried seaweed if you chew them. I
was worried over nothing."
a little like dried seaweed if you chew them. I
was worried over nothing."
— on taste
"Dropped my morning coffee and my greens
powder. Cheaper per day than either — and I
feel steadier. Worth it."
powder. Cheaper per day than either — and I
feel steadier. Worth it."
— switched off coffee, on price
Offer
About a dollar a day.
One large bag is 1,000 tablets. At ten a day, that's roughly three months of
complete nutrition — for less than what you spent on coffee this morning.
complete nutrition — for less than what you spent on coffee this morning.
Small bag
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Small Bag
30-day supply
$65
Add to Cart
Most Popular
Large bag
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Large Bag
3-month supply · $1.30 / day
$130
Add to Cart
Best Value
AM/PM bundle
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AM/PM Bundle
ENERGYbits + RECOVERYbits
$180
$210
Save 14%
Add to Cart
Subscribe & save 20% + free shipping · Skip, pause or cancel anytime
Third-party tested · FDA-registered facility · 30-day money-back guarantee
200M+ tablets sold
4.8 stars · 9,000+ reviews
Third-party tested
HSA / FSA eligible
FAQ
Questions, answered.
What does it taste like?
Mild and mostly neutral — closer to dried seaweed than anything sweet. Almost everyone
swallows them whole with water, in which case you barely taste them at all.
swallows them whole with water, in which case you barely taste them at all.
Ten tablets seems like a lot. Is that right?
Can I use HSA or FSA funds?
Is this safe? Where does the algae come from?
What's the difference between ENERGYbits and RECOVERYbits?
How long until I notice anything?
Can I cancel a subscription?
